Partnership invitation · August 2026
From community to transaction
Vertical infrastructure for the cycling market: classifieds, cross-border commerce, marketplace, and media in one system.
"We come from the cycling community ourselves: we ride, buy, sell, and know it from the inside.
Every service grew out of a real gap. Step by step, we built our own system around the community's needs and validated the value of every solution. Today, tens of thousands of people in nine countries use Market.
Now we are looking for a partner with whom we can grow this system further, and we would be delighted if that partner were you or someone you know."
Community
9 countries, 371 cities
41K+ users
53K+ subscriptions
390K+ web-layer visits
Trust
~$39.5M seller listings
10,5K+ orders
43% of customers return
77% of orders are repeat orders
Scale
$1.2M+ revenue
5 years of team experience
~$220 average estimated revenue per order
~+40% average portfolio growth rate
Marketing and advertising budget is effectively $0.
These materials are for informational purposes only and do not constitute a public offer, transaction proposal, or investment recommendation; details are available at a meeting.
A bicycle is an expensive and technically complex purchase. The market has every element of infrastructure, but they operate without a coherent system: the buyer pieces the transaction together, the buying agent handles logistics and payment, the shop builds a sales channel, the expert builds an audience, and everyone starts from scratch.
A conventional classifieds board sells a listing, not a protected purchase. Protection exists on paper, but in practice it is limited. Fear has become a tax on the market: people overpay for trust, while some buyers abandon the purchase altogether.
Some of the products people need are unavailable in the region, and many foreign shops do not ship there directly. This is a permanent problem, not an exceptional one: it existed before official suppliers withdrew and will remain after they return. Buyers and intermediaries fill the gap without a contract, receipt, or returns. You prepay a stranger, and the order status is a messenger chat: if it arrives, good; if it does not, the buyer is left with almost no protection.
Shops are ready to sell online, but horizontal platforms that sell everything are built for low-cost, high-margin products at mass-market volumes. Cycling products have different proportions: they are expensive, bulky, moderately marked up, and purchased infrequently. Platform commissions consume the entire margin. Shops therefore stay away, and buyers find neither the selection nor accountability for the product after the sale.
The niche has thousands of voices, but everyone builds an audience alone, from scratch, on every platform. The market has no place where that audience is already gathered. Without a shared stage, knowledge does not accumulate either: everyone learns from their own mistakes, and experience settles in private messages. One of the strongest subcultures has no stage of its own. The market therefore runs on hearsay, and transactions happen blind.
The common pattern: the market does not accumulate trust from one transaction to the next, experience from one mistake to the next, or audience from one platform to the next. The whole pattern repeats with every purchase in the ownership cycle.
Every part of the market exists in isolation. No one brings them together into one infrastructure.
Enter from anywhere: a magazine article, a listing, a shopfront, or a product search across catalogs. The journey stays within one system:
The buyer first inspects and verifies the product, and only then is the money released to the seller. A secure transaction with delivery and acceptance, including for premium products: the payment is held until receipt is confirmed.
A formal process: a contract, receipt, and support throughout the order journey instead of prepaying a stranger and relying on a messenger chat. The seller operates legally, and the buyer is protected.
A commission that does not consume the margin: shopfronts with economics designed specifically for market participants and their real needs. The shop remains accountable for the product after the sale.
The niche audience is already gathered, so participants do not need to rebuild it from scratch on every platform. Market experience accumulates on a shared stage rather than in private messages.
One system accumulates what a fragmented market loses: trust through transaction history, knowledge through a living storefront and media, and audience through a shared stage.
Vertical transaction infrastructure has already been proven in adjacent categories: automotive and real estate. In the region's cycling niche, no one has assembled it into a whole; we are the first to do so.
The "cycling market" is not limited to bicycle sales. A bicycle is only the beginning of the ownership cycle: years of components, gear, maintenance, services, training, and events follow, ending with resale, which most often leads to the purchase of a new bicycle. Globally, this cycle encompasses around 2 billion people and forms an $87–124B annual cycling economy.
Model based on open sources (UN Comtrade, CRPT, BusinesStat, UCI, industry agencies, and public snapshots of the largest classifieds platform), 2024–2026; ranges include assumptions
USD equivalents are based on the official Bank of Russia exchange rate as of 6 August 2026.
Bicycles (~2.7M bicycles/year)
~$1.2B/year
Secondary market (~840K listings on the largest classifieds platform, two thirds pre-owned)
$250–370M/year
Components and consumables
$250–370M/year
Gear and accessories
$310–495M/year
Service and adjacent categories
$185–310M/year
Sharing and rental
$37–99M/year
The infrastructure layers cover five of the six segments: bicycles, the secondary market, components, gear, service, and adjacent categories. The same structure can scale into new segments in the future.
From $60–185 in the first active year to $1.85–4.95K+ annually at the top tier: people climb this ladder over many years.
T1. Beginner
T2. Regular enthusiast
T3. Advanced
T4. Competitive
Annual category spending grows by roughly 30 times from the first tier to the top, while total lifetime spending within a tier grows by almost 100 times. Repeat demand does not depend on new bicycle sales: bicycles already sold are used and require repairs for years.
A large developing market combines with a long customer cycle: spending grows with engagement. That is why it is important not to buy attention, but to support the journey.
The measured commercial services are an operating, repeatable flow, not a plan. Revenue has grown for four consecutive years, and the first half of 2026 is the strongest in our history:
H1
Full year
H1
Full year
H1
Full year
H1
Full year
product scenario, not a commitment
In the first half, revenue grew by 43% despite fewer orders: average estimated revenue per order rose by 88%, from $119 to $224.
Fewer orders, more revenue: we focused on the web format and increasing the average order value with the existing audience rather than chasing a new one.
Lifetime scale: more than 10.5K orders and $1.2M+ in estimated infrastructure revenue.
We brought the fragmented secondary cycling market into a single storefront: 79K listings from 13.7K sellers across 9 countries. We measure it across four layers: the flow of new listings, the accumulated base, category sales speed, and geography.
H1
Full year
H1
Full year
H1
Full year
H1
Full year
product scenario, not a commitment
Total listing value is the sum of prices in unique listings, not transaction turnover.
2023 → 2025: listings +40%, sellers +72%, total listing value ×2, median price +78%. After a weaker H1, the product scenario for roadmap execution in H2 assumes a return to growth: approximately 21K listings and $9.27M in listing value.
Listings · share · median time to sale · average asking price
78 855
listings across six categories
78%
of the base is components and bicycles
10–23 days
range of median time to sale
Components and parts
44.6K · 56.6%
Complete bicycles
16.9K · 21.4%
Apparel and gear
11.1K · 14.0%
Accessories and electronics
3.9K · 4.9%
Bikepacking and touring
1.5K · 2.0%
Maintenance and care
0.9K · 1.1%
The classifieds platform already works: it accumulates supply, expands the seller base, and measures category speed across nine markets and is ready to scale into new countries.
Market has built direct access to a focused audience. It arrives with almost no paid traffic, acts within the product, and returns. This is already an engaged audience of our own.
41.5K
registered users
53.3K
subscriptions across the channel network
The web has grown from an additional interface into a product layer of its own: the audience has not only expanded but also begun returning more often.
H1
Full year
H1
Full year
H1
Full year
H1
Full year
product scenario, not a commitment
Infrastructure not only accumulates an audience; it turns reach into regular product use.
Every business line already has a strong benchmark: hundreds of millions of dollars have been invested in comparable cycling verticals worldwide; buycycle connects sellers and buyers of pre-owned bicycles across 20+ countries.
34% of new bicycle sales in Russia already take place through online channels, while many payment and logistics channels for foreign purchases have been closed since 2022. The market needs a protected local layer.
Market connects an operating classifieds platform, cross-border commerce, and its own media without holding inventory; individual shopfronts already work, and the universal seller stack is the next stage.
| Business line | Criterion | Market | buycycle | Avito | Wildberries | Ozon | CDEK Shopping | Buyers | Shops |
|---|---|---|---|---|---|---|---|---|---|
| Architecture | Specialization | Vertical | Vertical | — Horizontal | — Horizontal | — Horizontal | — Horizontal | Vertical | Vertical |
| No warehouse or storage | Yes | Yes | Yes | — No | — No | Partial | Yes | — No | |
| International expansion | 9 countries | 20+ countries | — 1 | ~10 countries | 4 countries | — 1 | — 1 | — 1 | |
| Cultural impact | Yes | Yes | — No | — No | — No | — No | — No | Yes | |
| Classifieds | Listing storefront | Yes | Yes | Yes | Yes | — No | — No | — No | — No |
| Secure transaction | Yes | Yes | Partial | Partial | — No | — No | — No | — No | |
| Support and guarantees | Yes | Yes | Yes | Yes | — No | — No | — No | — No | |
| Cross-border | Offer storefront | Yes | — No | — No | Yes | Yes | Yes | Partial | Partial |
| Secure order | Yes | — No | — No | Yes | Yes | Yes | — No | Partial | |
| Support and guarantees | Yes | — No | — No | Yes | Yes | Yes | — No | Partial | |
| Marketplace | Shop storefronts | Yes | — No | Yes | Yes | Yes | — No | — No | — No |
| Seller stack | Next stage | — No | Partial | Yes | Yes | — No | — No | — No | |
| Secure order | Yes | — No | Partial | Yes | Yes | — No | — No | — No | |
| Support and guarantees | Yes | — No | Partial | Yes | Yes | — No | — No | — No | |
| Media | Community stage | Yes | — No | Partial | Partial | — No | — No | — No | — No |
Scroll the table horizontally →
A horizontal model requires enormous capital to scale outward. A vertical model invests selectively and deeply.
1
person started riding because of Market
This is my friend. This is the one figure I know for certain.
Everything else is harder to count. We do not know how many people we helped take their first step: choose a bicycle, find a race, or feel part of the community. But we know for certain that many such stories carry a small trace of our work.
We try to support everything that makes the culture more alive, because it matters to us not only to receive from the community but also to give back. Our most valuable metric is not revenue but every "thank you": for help with a listing, advice on sizing, a timely tip, or support at the right moment. We have heard thousands of them over the years. Thank you too, friends.
We do not sell bicycles. We create trust, accessibility, and community.
Behind the project are the founding team and an operating core: 6 people from the community for whom this market's problems were not theoretical but part of their own experience, covering the full cycle from code and payments to customer support.
Every individual part can be replicated: the code, logistics, and contracts. But the most important part of such a system is not the technology; it is the people: the system works only if people come to it and return.
The largest players spent billions on their solutions and shut down business lines when they could not retain an audience. Love and trust cannot be bought; they can only be built. We have been building them for five years, without marketing or advertising.
Audience growth
Streamline listing creation and secure transactions, improve the search catalog, and deepen seller profiles. Plus a marketing budget.
Revenue growth
Our own payment and logistics chain means fewer intermediaries, higher revenue, and shorter order times; direct contracts with suppliers and brands mean more products in the storefront. Payment and logistics infrastructure becomes a service for other sellers. Plus a marketing budget.
Selection expansion
Seller mechanisms have been designed and tested with selected shops. The marketing budget will attract and support businesses.
Community development
Improve tools and conditions for authors and introduce monetization. The marketing budget will attract, engage, and support authors.
One in three sellers is from outside Russia, while we accept payments only in Russia. A joint international company opens payments and the community to the whole world and moves us beyond a closed payment environment. The next step is full-scale infrastructure expansion into other countries: the system and operations transfer seamlessly.
We know how to build vertical transaction infrastructure, and it transfers to any category and any country. The closest opportunities for us are sports and hobbies, motorcycles, and electronics, but we are interested in discussing others.
capital for one or more of the paths above and participation in the growth of a market they understand
venture and investment funds focused on e-commerce, infrastructure platforms, or new markets: the operating layers make it possible to assess the project through actual results, while capital accelerates international expansion and the launch of new verticals
an entrepreneur in transactions, e-commerce, logistics, or payments, or a cycling-industry operator: your products, channels, and experience connect directly to our system
someone for whom a bicycle is not a product but part of life: with us, you can develop the culture you value
We will discuss participation in a format we define together: investment, partnership, a combination of both, or even a joint international company.
Everything is ready to scale; we are waiting for a budget, not an experiment. A partner's resources buy speed, not discovery.
After you contact us, we will arrange a video meeting to get to know each other and discuss initial ways to work together. Then, if useful, we will prepare a personalized presentation with figures and documents tailored to your questions.
You can verify the results without a meeting. Visit cycling.market/start (opens in a new tab), explore the layers, and, if you can, create a listing or place an order: the best verification is your own transaction.
The cycling market has a rhythm. The roadmap for the next eighteen months is ready. To enter the 2027 season successfully with new layers in place, we need to begin this autumn and winter. The season does not wait.
If this resonates with you, helping is simple: forward this presentation to someone who may find it relevant. A personal recommendation supports momentum just as well as money. Referrals are exactly how we grew.
